What's not to love about a buttery, luscious cinnamon roll? We were listed as one of the great cinnamon rolls in Arkansas on the Only in Arkansas website.
A Locally-Owned Baking House in Searcy
"I wake up before the crack of dawn and start baking. I bake for about four hours before we open, and I make a certain amount of product every day. I make as much as I can make possibly make. And when it is gone, it's gone."
- Lisa Ford, owner of Wild Sweet William's, Searcy, AR
Our Location
We are located in a wonderful space at 504 S Main in Searcy, just a block south of our old location.
Noted for one of the Great Cinnamon Rolls in Arkansas
Don't just take our word for it...
I love the sweet faces and joyful atmosphere of the bakery. Wild Sweet Williams is the BEST.
-Alexandra L.
The vegan foccacia is the tastiest pastry I’ve ever had, by far!!! Could honestly just eat the bread because it was just so good! Starting to go there regularly now:)
- Melody F.
The coconut pecan KOLACHE is my favorite flavor. Who am I kidding, they are all yummy!! I love these desserts and this small business ☺️
- Amber F.
Best. Bakery. Ever.
- Michael N.
I don't normally eat sweets, so I would usually get the amazing savory items at WSW. But then I tried the Chocolate and Raspberry Kolache. Oh my! So soft and not too sweet. It just melted in my mouth.
- Wendy N.
I would give 10 stars if available! My absolute favorite kolache ever! Pastry is cooked perfect and the cream cheese is sweet, without that over sugary sweet that a lot of places get. Perfection!!
-Michelle B.
Everything is super delicious. Like I told a friend who likes going to a donut store nearby, "Go to WSW and it will ruin everything else."
- Stephan R.
I live almost 2 hours away but my parents live in Searcy. The first time my Dad got me a box of kolaches and scones I fell in love. I made that road trip today so I could share with my loved ones back home. Absolutely delicious and your staff is so pleasant. Thank you so much!
- Christiana E
I love Wild Sweet William’s! As a Harding student, it can be a real struggle paying for food off campus, let alone a delicious treat. The pastry’s are affordable and absolutely scrumptious. The employees are just as sweet as their treats are. I will definitely be coming back again.
- Elyssa G.
Stay in Touch
504 South Main Street
Searcy, Arkansas 72143
Store Hours
Open Tue-Fri, 7 am - 2 pm or sold out
Sat, 7 am-Noon or sold out
Lunch is Tue-Fri 11 am-2 pm
Evenings Tue-Fri 6 pm - 9 pm
